Another highly effective recruitment campaign for Next!

Following the success of the End of Season Campaign for Next Warehouse and Distribution last Christmas, we were asked to help attract experienced Customer Service Advisors to join the Next Customer Service team in Leicester.

The Brief:

  • Recruit individuals who had customer service experience for permanent call centre advisor roles in their Next Customer Service Team based in Leicester
  • Communicate the Next values
  • Showcase the excellent facilities and friendly working environment
  • Show the diverse range of customers request we manage

The solution

  • Due to the success of the Christmas campaign we once again had a fun but effective short animated video created.

Targeting

  • Within 19km’s (approx. 11 miles) radius of Leicester there was a potential reach of 26,000 people aged 18-65 interested in customer service roles.

Results

  • The video reached over 56,000 people with 37,954 views, over 3,800 post clicks and nearly 3,000 clicks directly to the Next Careers page.
  • Filled 71 positions in just a month at a very competitive cost per acquisition

 

Visit the Next Careers Facebook page here.

This is what Next had to say:

Really pleased with the campaign and the impressive response rates!

Juliette Hancocks HR Manager, Next Customer Service Team

If you’re interested in filling your vacancies quickly and cost effectively, then please email us at hello@yourstory.digital or call Cathy Burns directly on 07940 461113.

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