What is AIDA? – #DIGITALSQUAREUP
Welcome to our first #DIGITAL SQUARE UP!
In our first video, we discuss the 4 steps to turn a lead into a customer.
To have your question answered in next Friday’s video, tweet your question to @YourStory_Leeds with #DIGITALSQUAREUP.
A – Attention.
The first thing you need to do to your leads is to grab their attention. This could be how relevant your Google search listing is to what they are searching for. If it’s relevant, they will click it.
I – Interest.
Once they are on your website, you start to gain their interest. If your copy is on point, and every sentence is more interesting than the last, their interest will rise. If your copy is too long or boring, you will loose them.
D – Desire.
Once you have their interest, do what all websites should: show them a need your product or service. This will give them a desire for your product, and then they will want one thing…
A – Action.
…how do they get it? Give them a CTA (call to action). This can be a newsletter signup, a link to a purchasing page or even just a share or like on social media.