CEO of Brilliant Independent Media Specialists Limited for 14 years. Company turnover increased from £30,000,000 to £160,000,000 a growth which saw Brilliant become the largest independent media buying agency in the North.
In 2006 the business was sold to the management team and Vereda Consulting established. A wealth of experience planning and buying media campaigns across television, radio, digital, social media and outdoor. Specialising in retail and direct response. Current and historical client accounts include CarpetRight, DFS, United Carpets, Welcome to Yorkshire (Tour de France & Tour de Yorkshire), Autowindscreens, Safestyle, DVLA, Bose and Morphy Richards.
Leverage one of the UK’s most-loved TV shows to provide an innovative new platform for regional tourist body Welcome To Yorkshire, showcasing Yorkshire as a destination to a national audience
Cuts in public sector funding required WTY to become significantly more dexterous in maximising their media budgets, with a specific brief to devise innovative ways in which Welcome to Yorkshire could achieve longevity and cut-through beyond normal media acquisition and create unique impact/standout
Although the deal has only been running for a short period of time, some highly encouraging results had already been achieved within in the first month;
Product placement afforded a new opportunity to achieve genuine stand-out and with an average audience of 7.6 million nationally, Emmerdale was the perfect fit. The result; Welcome to Yorkshire partnered with ITV in a six-month product placement deal to display WTY assets in natural and contextually relevant places around the Emmerdale village, the first product placement deal negotiated outside of London
Brought significant, unique marketing to last years Tour de France and Grande de Part 2014