Lead Generation: How Facebook are using Lead Ads to connect people to businesses with the click of a button!

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Date May 19, 2016

In the huge world of digital marketing we can market products or services through various forms of digital media, but no matter how much we push a product it is ultimately the users’ decision to connect and show interest in a business. Even though the accessibility of social media through smart phones is so easy nowadays, users are still not signalling to businesses that they are interested in their service or product.

Building relationships with customers through social media is the definitive feature of lead generation and one of the best ways to sell a product or service to a customer in today’s digital world, so Facebook are using ‘Lead Ads’ to ensure that connections from customer to business is secured!

If you are a Facebook user/potential customer:

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For all of you one and a half billion people on Facebook, Lead Adverts are beneficial for you if you quickly want to know something about a business, with minimal typing or clicking effort. When you click on a business, you can sign up for more information or you can request something in specific that you would wish to know.

For example, if you click on a Lead Ad you will see a form that’s already filled in with information that you’ve shared with Facebook – such as your name, number or email address. Do not fear – Facebook has made this with privacy in mind – just select what information you would like to share and what you would like to keep to yourself. You’ll then be able to receive price estimates, sign up to their newsletter, receive more info about an offering and many more things. The two-click system Facebook has created for filling out these forms has never been simpler!

If you are a business on Facebook:

As a business that uses Facebook for marketing, you are probably aware of the many features that ‘Facebook For Business’ has to offer – so much so that you have lost track of the best ways to get connections! Luckily, Facebook Lead Ads are easy to set up and are a great way to connect with your customers.

With the average Briton spending 2 hrs 51 mins a day online (according to IAB & UKOM), you want to make sure that you make the most of Facebooks promoting features so that users connect with you. By using Facebook Lead Ads, you can customise the form to capture the feature you are trying to communicate and pick what features the customers are signing up for. To do this, using the Facebook Power Editor you can set up a ‘lead generation’ campaign from the drop down menu, where you can generate your Lead Ad. You can stick to asking users for their basic info, or you can create your own questions based on your business. For example, if your business is selling hair products, you could ask them what hair colour and hair length they have. You can then analyse who is clicking on your ad through the adverts manager breakdown.

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With Facebook Lead Ads, you are ensuring that users are updated with your product or service offering on a regular basis and you are giving them information that you know they will be interested in because they filled out the form. It’s a win-win for both users and businesses!

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