Date November 4, 2016
As Facebook posted ‘stellar’ results again this week, up an incredible 166% compared to the same period last year, the company promised to limit the number of adverts it posts on people’s timelines. The social media behemoth fears losing members who are apparently becoming turned off by too much advertising on their news feeds.
Facebook’s share price dropped 7% as a result of the announcement, as analysts anticipated a significant slowdown in advertising revenue growth as a result, and predicted that Facebook will need to find other ways of generating revenue.
Another likely outcome of this change is that Facebook will need to increase its advertising costs to recoup some of its lost revenue. As it stands at the moment, Facebook advertising fees seem almost too good to be true. You can run an effectively targeted campaign, carefully tailored to reach exactly the right audience at the right time with the right message for as little as £5 a day, track the results in real-time and even adapt the campaign message instantly to ensure maximum value for money.
Nearly 1.1 billion people now log on to Facebook from their mobile phones, compared with just 894 million a year ago. With such massive growth, it currently offers a huge opportunity to deliver value for money digital marketing, but how long this opportunity will last in view of recent announcements remains to be seen.
Our advice to anybody looking to invest in digital marketing via Facebook would be to get the ball rolling sooner rather than later, before costs increase. We’d be happy to have an informal chat about how you could do this, so don’t hesitate to get in touch.
Contact me here to find out how we can help you: Cathy@yourstory.digital