Facebook and Instagram will continue to be a critical part of any marketing strategy for small businesses. Even during these difficult times of the Corona Pandemic people are continuing to spend online. In fact there is a 70% increase in engagement on Facebook and a 66% increase in usage (April 2020).
Facebook has 2.27 billion users, with 75% of this login in on each day. There has never been a better time for businesses to be on Facebook. Despite these impressive figures people are spending less time on Facebook, in 2017 on average people spent 41 minutes scrolling Facebook and this has decreased to 37 minutes in 2020. In addition, due to the algorithm used on Facebook an average post could reach just 1.5 – 2% of your followers.
The need to advertise your business has never been greater.
For a very small budget, as little as a pound a day you can reach a highly targeted audience.
The targeting options are phenomenal and improving weekly. This, coupled with the low costs involved, means that Facebook advertising is a highly cost -effective method to reach your customers.
We are experienced in this field and will work closely with you to execute regular targeted campaigns.
Whether it is traffic to your website, conversions, brand awareness, engagement, reach or lead generation, we can tailor campaigns to suit business needs through highly targeted campaigns with set objectives. Here are just some of the advertising options to choose from. The beauty of social media is that we will split test campaigns to ensure that we understand the message and creative option which appeals to your target audience so that we can target them most effectively.