We all have a story to tell. Here are ours …
Cathy Burns – MBA(OU)
I have a passion for marketing communications with experience across digital and traditional media.
After ten happy years at the UK’s largest independent media buyer, working at board level on major blue chip clients, I decided it was time to take the plunge and work for myself.
I set up Your Story with my business partner in 2015 and we have gone from strength.
My clients benefit from my broad knowledge of media and marketing.
I am also a qualified coach and can help my clients face the challenges of running a small to medium sized business.
After starting out in a creative agency many moons ago I realised that I loved the wonderful world of advertising. With over 20 years experience of agency life in client services, I have a real passion for managing clients and making sure everything from brief to delivery is spot on.
I have experience of all media channels, recruitment advertising and marketing coupled with project and campaign management. I also love to get to know clients inside and out, taking the pressure off their workload and helping them grow their businesses.
Phil Storey – (BSC) Hons
I love the challenge that building a business presents.
My background is varied, with a degree in Building Surveying and a short career in estate agency, during which time I learnt how to code websites, which later led to me setting up my own business in January 2013. I moved to Leeds later that year and continued to grow the client base, eventually joining forces with Cathy in mid 2015.
I focus on the web side of the business, working with the team on building highly engaging, visual and conversion-focused websites for our clients.
I’m confident, enthusiastic and understand that the ever changing digital world can be confusing and difficult to keep up with. Often, many companies simply don’t have the time to make sure they are on top of it all.
I work closely with the whole team at Your Story to help our clients work their way up the search engine results pages, using techniques such as focusing on defining the best keywords, creating interesting content and monitoring website traffic. I also make sure our clients’ websites are optimized for their customers as well as the search engines, to ultimately increase their brand awareness and conversion rates.
I’m a friendly ex drama teacher who left the profession after I had my two children. In 2015, I started a blog and this sparked a real interest in the blogging and social media world which had grown every since. I’m an imaginative person so love dreaming up new content and writing about days out, family life and anything else that takes my fancy! I’m also a trained face painter!
My role at Your Story consists of planning/creating social media content for clients which encourages engagement and promotes their business. As a visual person, Instagram is most definitely my favourite platform. I love that it is a window into people’s real lives and find it a great place to connect with people and be creative.